For millions of homeowners, checking their Zillow Zestimate has become as routine as checking a stock portfolio—a quick hit of seeing their home’s estimated value, right at their fingertips. With 178 million monthly users and over 100 million homes covered, the platform’s instant, free, and convenient appeal is undeniable.
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Zillow Offers Failure Shows Value of Real Estate Experts
Zillow announced earlier this month that it was shutting down its Zillow Offers iBuyer program. Zillow’s failure illustrates the limitations of technology in the real estate market. Technology is helpful, but it still takes a real estate expert to understand the nuances of the market. And understanding the market allows real estate professionals to help buyers and sellers by properly pricing and selling homes.
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